Mukura Creative Team believes that a great product needs to always exhaustively consider 3 things. Firstly, focus: to do a good job of the things that we choose to design, we need to sacrifice the options that are less significant. Secondly, association: despite mankind trying to persuade others not to just look at appearance, humans do judge a book by its cover. Mukura products stand for best and long lasting quality. Only with great presentation, customers will associate the great product with the robust quality. Thirdly, empathy: a wonderful craftsmanship can only be felt by the audience if it manages to establish an intimate connection with feelings of the customers. These three will remain Mukura’s foundation.